It's impossible to stock everything in the BMX industry. Although we only have select products in the store we have access to many more brands. Ask our staff about ordering almost any part you could wish for!
Premium was built 10 years ago on the principles that fun equalssuccess, do it because you love it, and give the riders what they want. Without all of the fun, creative BMX minds (current and past), we wouldn't be here today.
When it comes to product development we stick to a strong policy of giving our riders what they want. From frames and tires to colors and graphics, everything has to be approved by the guys on our team. Chad Kerley, Josh Harrington, Dan Foley and Sean Ricany are some of the best riders out there; they travel the world riding and filming and we use all of their real world knowledge to make everything we produce the best in the business. What it comes down to is that our guys are the trend setters and we don't make anything without them signing off on it to ensure that all out products are dialed.