When Fuji was started in 1899, it was named after Mount Fuji, a Japanese symbol of strength and endurance. So perhaps it's fitting that 111 years later, the brand is still thriving.
From a cycling perspective, a mountain is typically the most challenging part of any ride. But it also offers the greatest opportunity for triumph. At Fuji, we're always on the lookout for our "mountains," those seemingly difficult obstacles and challenges that stand in the way of becoming the best bicycle company in the world. These are our moments to shine; to come out on top, stronger, wiser, faster and more efficient.